The NEW button is the internet’s neon “Just dropped!” sticker, no glue needed. It flags product drops, shiny app features, fresh episodes, or that post you want everyone to peep first. Tap it into a caption to inject instant hype, urgency, and a tiny dash of FOMO.
On Apple/iOS, it’s a bright red rounded square with clean white, all-caps “NEW” centered in a bold sans-serif. Flat and glossy at the same time, it reads like a storefront badge or App Store callout you can practically hear shouting. The bold contrast makes it pop in feeds, stories, and bios like a sale sticker on payday.
Creators use it for premieres, patch notes, feature rollouts, rebrands, and limited-time drops. Paired with sparkles, fire, or a police car light, it says “breaking, but make it fun”. It also tags soft launches, early access, “fresh lore just added,” or a teaser before the big reveal.
Ironically, it’s hilarious for tiny life upgrades: “NEW: moved one app on my home screen” or “NEW personality, same chaos”. It nods to “new phone, who dis,” fuels Jan 1 rebrand energy, and captions the classic “new selfie just dropped” thirst trap. Used dramatically, it frames everyday moments—“BREAKING: I drank water”—like headline news.
Definition
A blue button with the text 'NEW' on it. iEmoji old name: Blue Square New Button.
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Emoji History The emoji code/ image log of changes.
This emoji was part of the proprietary / non-standardized emoji set first introduced by Japanese carriers like Softbank. These emojis became part of the Apple iPhone starting in iOS 2.2 as an unlockable feature on handsets sold in English speaking countries.
In iOS 5 / OSX 10.7, the underlying code that the Apple OS generates for this emoji was changed.
Emoji General Information
Twitter Emoji Popularity (Rank)
429 of 2393
Apple/iOS Picture
Google Android Picture
Google Hangouts Picture
Twitter.com Picture
LG Emoji Picture
Samsung Emoji Picture
Phantom Open Emoji Picture
Not created yet
ASCII Conversion
"Short Code" Name
:new:
Keywords
Previous Names:
Squared New NEW Button
Unicode Category Information
Unicode Category
Enclosed Alphanumeric Supplement
Unicode Range
1F173–1F1FF
Unicode Subcategory
Squared Latin Letter Sequences
Proposed Unicode Information & Notes
Unicode Category
Abstract Concepts
Unicode Subcategory
Square Latin Letters
Names & Annotations
SQUARED NEW Old name: NEW SIGN Temporary Notes: a stamp, seal, sign
Symbol Information
U+1F195 proposed
Proposal Identifier
e-B36
Character Mapping/Crosswalk Notes
DoCoMo
#120 'New' ＮＥＷ U+E6DD SJIS-F982 JIS-7867
KDDI
#334 NEW U+E5B5 SJIS-F7E5 JIS-7867
Softbank
#437 #old198 NEW U+E212 SJIS-F7B2
Emoji Character Encoding Data
Emoji Code Version
iOS 4 Code
UTF-8 Unicode Character(s)
UTF-8 Character Count
1
Character(s) In Input
AppleColorEmoji Font (available in OSX/iOS)
Decimal HTML Entity

Hexadecimal HTML Entity

Hex Code Point(s)
e212
Formal Unicode Notation
U+E212
Decimal Code Point(s)
57874
UTF-8 Hex (C Syntax)
0xEE 0x88 0x92
UTF-8 Hex Bytes
EE 88 92
UTF-8 Octal Bytes
356 210 222
UTF-16 Hex (C Syntax)
0xE212
UTF-16 Hex
e212
UTF-16 Dec
57874
UTF-32 Hex (C Syntax)
0x0000E212
UTF-32 Hex
E212
UTF-32 Dec
57874
Python Src
u"\uE212"
PHP Src
"\xee\x88\x92"
C/C++/Java Src
"\uE212"
Emoji Code Version
iOS 5 - Current
UTF-8 Unicode Character(s)
🆕
UTF-8 Character Count
1
Character(s) In Input
AppleColorEmoji Font (available in OSX/iOS)
🆕
Decimal HTML Entity
🆕
Hexadecimal HTML Entity
🆕
Hex Code Point(s)
1f195
Formal Unicode Notation
U+1F195
Decimal Code Point(s)
127381
UTF-8 Hex (C Syntax)
0xF0 0x9F 0x86 0x95
UTF-8 Hex Bytes
F0 9F 86 95
UTF-8 Octal Bytes
360 237 206 225
UTF-16 Hex (C Syntax)
0xD83C 0xDD95
UTF-16 Hex
d83cdd95
UTF-16 Dec
55356 56725
UTF-32 Hex (C Syntax)
0x0001F195
UTF-32 Hex
01F195
UTF-32 Dec
127381
Python Src
u"\U0001F195"
PHP Src
"\xf0\x9f\x86\x95"
C/C++/Java Src
"\uD83C\uDD95"
Emoji Character Encoding Data (equivalent or similiar)
